Couch to contract: how video and 3D tours are shaking up the home buying game

When home seller Darren Pearce listed his Brisbane house for sale earlier this year, he did so in a much more challenging property market than anticipated, but he believes one factor had a big impact on its eventual sale: video.“We were selling into a much tougher market than we expected, so reaching beyond the traditional local buyer pool really mattered,” Mr Pearce said.Place Bulimba real estate agent Shannon Harvey, who was selling Mr Pearce’s home, immediately saw the potential for a property walkthrough video and used it to broaden the audience of the home.A property video helped sell this Brisbane house earlier this year. Picture: realestate.com.au/soldSo much so, buyer interest came from far and wide, ranging from Cairns, interstate and even as far afield as Dubai.“It gave buyers a much better sense of the flow, scale and feel of the property than photos alone can provide,” Mr Pearce said.Engaging visuals are part and parcel in attracting homebuyers and new immersive videos and 3D tours are upping the ante by adding an enticing new layer to online listings.Property walkthrough reels like this one are helping home buyers on their journeyIn fact, a property walkthrough reel - ...