Rodland Private Members looks to close AI gap for independent brokerages

Independent real estate brokerages will soon have a new path to compete with national conglomerates without sacrificing their autonomy. Rodland Private Members — a membership platform launching this fall — will give independent firms access to enterprise-grade artificial intelligence (AI)-powered operations through its proprietary RoRo platform. The program, announced by Rodland Real Estate founder Tim Rodland, aims to address what he calls a structural gap in real estate technology. As industry consolidation accelerates, independent brokerages have faced a binary choice Rodland hopes to make obsolete; stay small or join a larger system. “What we decided to focus on was, ‘How can we empower the independents like us to not have to give up their margins, their commissions, all of these different things?’” he told HousingWire. “We decided that by opening our Rodland membership platform, we could provide independent brokerages with the technology they need to compete with some of the biggest firms in the world. “While the world is focused on consolidation, our mission is to empower the independent, the brokerage owners, the boutique guys that don’t want to sell their business. They don...