Nashville’s ‘Laid-Back Luxury’ Attracts Homebuyers Far Beyond the Music Industry

Famous for its music scene, Nashville, TN, is now attracting corporate high earners willing to pay a premium for branded luxury in a walkable, retail-friendly neighborhood."I call it 'stealth wealth,'" says Corcoran Reverie agent Kris Wylder, who also heads up sales at The Residences at The Nashville Edition, a new luxury condo high-rise in The Gulch, a trendy neighborhood south of downtown and northeast of Music Row. "It's this very laid-back luxury that isn't stuffy."Now known for its top-notch restaurants, high-end retail brands, The Frist Art Museum, and the historic Union Station Hotel, The Gulch began its transformation from a gritty industrial neighborhood of mostly parking lots about quarter of a century ago.While downtown Nashville, famous for its flashy music venues and bars, has earned the nickname "Nash Vegas," The Gulch offers a more low-key yet still vibrant scene that Wylder compares to New York City's Chelsea district. "It's a very livable area but also central to everything," she says.Real estate investment firm Tidal Real Estate Partners, behind notable residential, commercial, and hospitality projects in Manhattan and Brooklyn, NY; Savannah, GA; Raleigh, NC; and ...