Internal AI ecosystem a big win for independent Arizona brokerage

In real estate, technology is often sold as the solution to an agent’s productivity problems. Frank Vazquez believes the better approach is to start with the problems themselves.Vazquez — broker-owner of Scottsdale, Arizona-based Incyte Realty — is building an in-house technology ecosystem designed to automate repetitive tasks, improve consumer service and help agents focus on growing their businesses.Drawing on his background in information systems architecture and software development, he has developed proprietary tools for customer relationship management (CRM), marketing, home search, recruiting and agent coaching.But his approach to technology emerged from firsthand experience with the real estate business — and a realization that brokerage ownership offered an opportunity to do more than close transactions. “I got into real estate by accident, and I was so excited because real estate was like, ‘Oh, you can do your own business, and I realized that’s a lie in essence,” Vazquez told HousingWire. “You’re just basically chasing deals. But the biggest thing I was always learning in real estate was that everybody pitches this term ‘systems.’ “They say, ‘Oh, you have to build your s...