Glidden’s 2027 Color of the Year Promises a ‘Reset’ Without the Remodel

For homeowners craving a change but not necessarily the price tag—or upheaval—of a renovation, Glidden is offering a timely proposition: it’s time for a simple reset.On Monday, the paint brand named Artifact, a smoky midtone blue, its Color of the Year for 2027. But the thinking behind the shade may say as much about how people are feeling about their homes as what they want them to look like.“Our campaign for the year is around Artifact, and it is about resetting the room, skipping the remodel,” Ashley McCollum, Glidden color marketing manager, tells Realtor.com®.McCollum says Glidden’s consumer research pointed toward a broader desire for balance, control and smaller, more intentional changes rather than wholesale reinvention.The broader housing economy tells a similar story: 2026 is on track to be the slowest year for home sales since 2011, while homeowner spending on improvements and maintenance is expected to slow as high interest rates and building-material costs squeeze household budgets.Against that backdrop, a paint color pitched as a way to make the home you already have feel different without tearing it apart has particular resonance.Why 2027 is about a ‘reset,’ not a re...