EXCLUSIVE: As Home Sales Slump, RealReports Launches AI Tool To Help Agents Win More Business

Six months after a real estate agent closes a deal, one proptech company wants its AI to treat that transaction as unfinished business.In a demonstration for Realtor.com®, RealReports' built-in AI, Aiden, used a past closing to identify 87 prospects in the surrounding area. It then proposed a direct-mail campaign with a total cost under $100, prepared the targeting and postcard copy, and stopped before spending any money so the real estate agent could approve it.The workflow is part of a major overhaul launching Monday under the name Business Momentum Engine™. At the center is Aiden, which is expanding across the company's entire toolkit with a new mandate: surface potential business before an agent thinks to look for it.For co-founder and COO Zach Gorman, the economic justification was central to developing the technology.“If you're going to introduce something new, it really needs to answer the question of 'Where am I getting new business?' or "How am I getting business to move forward?'" he tells Realtor.com.In a stagnant market, those questions have become harder to answer for many real estate agents.Existing-home sales fell from 6.12 million in 2021 to 4.06 million in 2025—a c...