Kelley Blue Book Homes rolls out consumer home valuations

Kelley Blue Book Homes has launched a consumer-facing home valuation platform in 11 states, with a nationwide rollout targeted by early 2027, the company announced Monday. The product is now available in Arizona, California, Colorado, Florida, North Carolina, Nevada, Oregon, Texas, Utah, Idaho and Washington. The company said the platform is designed to give homeowners an independent valuation and a selling strategy built around neighborhood-level data and input on a home’s actual condition. The valuation platform is a joint venture between valuation and appraisal technology firm True Footage and Kelley Blue Book parent company Cox Enterprises In the release, Kelley Blue Book Homes cited research showing that more than 35% of automated estimates miss by more than 10% of the eventual sale price. “The top platforms are fighting over listing distribution while consumers are left with incomplete, inaccurate or conflicting information about the most valuable asset they own,” CEO John Liss said in the announcement. “Kelley Blue Book Homes is entering the market to give consumers an independent value and a strategy to maximize their sale price when they’re ready to sell.” Unlike automated...