Culture Kings founder Simon Beard takes Glitter Strip penthouse to auction

Culture Kings founder Simon and Tah-nee Beard at the Surfers Paradise penthouse. Picture: John Gass Streetwear entrepreneur Simon Beard is taking his trophy beachfront penthouse to auction, confessing he regrets knocking back a stunning offer when the property was last up for sale two years ago. The Culture Kings founder and his wife Tah-nee are ready to “meet the market” and accept significantly less than the $30m price tag attached to the flashy four-level Gold Coast pad in 2024. The richlister couple are ready to meet the market. Picture: Portia Large Mr Beard, who sold Culture Kings valued at $600m in 2021, admitted he “kicked himself” for not making a deal at that time given the lost opportunity costs since, despite remaining “super bullish” about the long-term outlook for the slowing local property market. “I definitely feel I was … a bit of a smart arse thinking I would hold out,” the richlister said. “We did get some really great offers, but I was adamant we can get the $30m, break the record, because it’s the best.” Instead, they’d taken the property off the market to host a lavish party to coincide with the spectacular display of the Pacific Airshow Gold Coast – an annual...