AI voice agents target real estate’s next conversion opportunity

From frenzied COVID-19 housing market to today’s tight attention economy and penchant for instant gratification, for years agents, team leaders, brokers and technology providers, stressed that the “speed to lead” was the key to success, but Jeff Walker, the chief product officer at CINC (Commissions Inc.) is challenging that narrative. “We’ve talked a lot about speed to lead in this industry, and that’s still important. But increasingly, we believe the bigger opportunity is speed to signal — recognizing when a lead’s behavior or conversations indicate an opportunity and acting on it,” Walker told HousingWire. Real estate sales cycles have the potential to last upwards of a year, depending on when a consumer first contacts an agent during their transaction process. “The sales cycle in real estate can be very long — it could be up to 12 months, which makes leads nearly impossible for agents to nurture,” Chao-Ping Wu, the co-founder and COO of Flair Labs, told HousingWire in an exclusive interview. “Additionally, in a perfectly competitive market, all agents are fairly homogeneous, so not only the speed, but the consistency of nurturing becomes so important.” Lead nurturing At the Vir...