Cloze unveils app to capture, organize open house leads

Cloze has introduced an Open House app for its Enterprise customers that automatically captures visitor information at property showings and feeds it into the company’s customer relationship management system, aiming to simplify follow-up with prospective buyers. The app replaces traditional paper sign-in sheets with digital check-ins that create contact records, log attendance and collect visitor feedback. Potential homebuyers can register either by scanning a QR code with their own phone or by signing in on a tablet or laptop provided at the property. “An open house rarely sells the house you’re standing in. But it’s still one of the best lead sources you have — and it costs you nothing but a Saturday,” Cloze said. Cloze cited National Association of Realtors data showing nearly half of homebuyers attending an open house during their search. Leaders said the new app is designed to reduce the number of leads that are lost because handwritten sign-in sheets are misplaced or never entered into a database. The app integrates directly with the Cloze platform, where visitor information is processed automatically. When someone checks in, the system creates a buyer contact, records the p...