Why more buyers are seeking boutique apartments in South Melbourne 

3 hours ago 1

Close to the city yet with a charming, village-like feel, there are plenty of good reasons why this pocket of Melbourne holds such strong appeal. 

South Melbourne blends history with the future – featuring classic wide streets, heritage buildings and the famous South Melbourne market, along with some of Melbourne’s most sophisticated retail, restaurants and modern living. 

“South Melbourne has evolved into one of the city’s most sought-after lifestyle suburbs, underpinned by a strong sense of community,” explains Tim Campbell, co-founder and director, Carpe Group. 

It's clear buyers are seeing the appeal, too. The median house price in South Melbourne was $1.705 million in the year to January 2026, up 10.9% on the previous year. 

Apartment prices remained steady at a median price of $592,500, presenting a window of opportunity for new boutique apartments more aligned to house proportions, and with luxury finishes. 

“There is strong demand for boutique developments that feel exclusive, residential and thoughtfully designed,” Mr Campbell says.  

At Carpe Group, the team is bringing this vision to life with 219 Park Street – a new development of 13 three-bedroom, architecturally designed apartments. 

“Buyers are increasingly attracted to smaller projects where quality, privacy and architectural integrity are prioritised over scale,” he says.

219 Park Street is a boutique South Melbourne project in one of the city's most charming suburbs.


Boutique living for the long-term 

The vision for 219 Park Street was to create a collection of refined residences that reflect the character of South Melbourne while offering a contemporary, low-maintenance lifestyle.  

“We want to deliver residences that feel timeless, generous and well suited to long-term living,” says Mr Campbell.  

On the street front, the facade of the development is welcoming and grand with intricate horizontal brickwork and soft curves that reference the iconic archways of its heritage neighbours. 

Inside, the homes feature large floor plans, plenty of natural light, and high quality, durable materials. 

“Thoughtfully planned layouts support modern living, with generous master suites complete with walk-in robes, separate bedrooms for family or guests, and large butler’s pantries that make entertaining a pleasure,” he says.

The light-filled interiors take full advantage of the 219 Park Street's city views and location.


Expert design and development  

To deliver the best possible outcome at 219 Park Street, Carpe Group has collaborated with experienced teams that share the firm’s vision for timeless quality.  

“It marks our second partnership with investment partners KordaMentha, our first with [interior designers] Arent & Pyke, and our seventh with Warren & Mahoney architects,” says Mr Campbell. 

“We are also delighted to work once again with Sinjen as builders, celebrating our seventh successful project together.” 

For the interior design, Mr Campbell says Arent & Pyke are balancing contemporary design with a strong sense of character and personality. 

“Each apartment offers two carefully curated colour schemes, one embracing warm, earthy tones, and the other warm yet slightly more edgy, allowing residents to choose a palette that suits their style,” he says.

Buyers can choose from two colour schemes in the Arent & Pyke-designed interiors.


Life at 219 Park Street  

After soaking up views of Melbourne from the rooftop, residents of 219 Park Street can exit on the ground floor and walk straight into the vibrant local neighbourhood. 

Cafes, shops, parks, the South Melbourne Market, art galleries and daily conveniences are all just steps away. 

“Residents will enjoy the rare combination of peaceful, residential living with instant access to the suburb’s vibrant lifestyle, as well as effortless connectivity to Melbourne CBD and the wider city,” says Mr Campbell.  

It’s also easy for residents to get to the beach, St Kilda and the CBD via tram, with stops for tram Routes 1 and 2 very close by.  

“It makes the location ideal for those who value convenience and efficient city connections,” he says.

Located in South Melbourne, 219 Park Street residents have access to the area's finest dining and culture.


An opportunity for discerning buyers  

With exterior charm, interior sophistication, and such an accessible location, Mr Campbell expects that local downsizers, professionals and established families will all see a future at 219 Park Street.  

“It’s an opportunity for people to be connected to the inner city without compromising on size, quality and comfort,” he says. 

The luxury three-bedroom residences start from $2.68 million. Interested buyers can get in touch with sales lead Sarah Stock on 0418 584 047 or via email at sarah.stock@360propertygroup.com.au.

Read Entire Article