Why many real estate AI rollouts fail — and how to make them stick

For Jeremias Maneiro, the difference between an artificial intelligence (AI) tool that transforms an agent’s business and one that collects digital dust comes down to one word; habit.The REMAX Realty Group team leader, who previously served as an AI trainer for Douglas Elliman’s 7,000-plus agents, has seen it all — the shiny object syndrome, the expensive rollouts that fizzle and quiet success stories of agents who actually changed how they work.Maneiro runs roughly 600 AI training sessions a year through his own program called AI-Cademy, giving him a front-row seat to what works and what fails when brokerages introduce AI tools to their agents.He sat down with HousingWire to discuss the critical first 90 days of any AI implementation, warning signs that adoption is stalling and specific skills agents need beyond just access to tools. Editor’s note: This interview has been edited for length and clarity. Jonathan Delozier: When a brokerage rolls out AI to its agents, what actually happens in the first 90 days, and what separates adoption from abandonment? Jeremias Maneiro: Rolling out a tool instead of a habit, that’s where I would start. Agents are busy, and when you give them some...