The next phase of The Real Brokerage’s AI is replacing the work, not the agent

The Real Brokerage is rolling out Leo 2.0, an AI assistant built into its proprietary reZEN platform that automates back-office work, marketing and lead generation for agents. The system — in beta with thousands of agents — represents what Chief Technology Officer Pritesh Damani described as a fundamental shift in how technology should serve real estate professionals.“I don’t think this industry has technology right, it’s backwards in many ways,” Damani told HousingWire. “Every time a broker says they’re a technology brokerage, they have just bolted in something like five different tools that they license behind one single sign-on.“I still believe we are probably the only brokerage that actually builds everything in-house, in a meaningful way where people actually use it.” The technology is already yielding tangible results for early users. David Keener, CEO of Premiere Group at The Real Brokerage, said his team has uploaded about 3,000 previously non-responsive leads into the system. “In the last 30 days, it’s had 1,992 conversations,” he said. “It’s booking tours for us and it’s literally in the middle of 444 live conversations right now. We uploaded all our dead, non-responsive ...