The ‘Netflix Effect’ Resurrects ‘Apocalyptic-Looking’ Abandoned Lot Left Blighted for 20 Years Into a New Community

Residents who have driven down Pinebrook Road in Eatontown, NJ, have watched a part of the street slowly decay over the past 20 years.But all of that has changed. On Wednesday, developers broke ground and officially launched The Premiere at Monmouth, a new-home community within driving distance of the future site of the Netflix Studios East campus, a 292-acre production facility opening in 2028.The facility is expected to bring a significant amount of jobs to the region, as well as an influx of new business opportunities to support the “Hollywood of the East.”As Eatontown prepares for this unprecedented growth, this new housing development marks a crucial first step in building the housing stock considered necessary to support it.Loading...A visual representation of the planned entrance to Netflix Studios Fort Monmouth.NetflixFort Monmouth’s transformationIn 2025, Netflix broke ground on a $1 billion project to transform the former U.S. Army installation in Fort Monmouth, NJ, into a premier East Coast production hub. The development will feature 12 cutting-edge sound stages totaling nearly 500,000 square feet, with additional areas dedicated to supporting other production uses and ...