In Australia’s competitive new home market, trust can be hard to come by. So why are nearly half of this developer's sales coming from repeat or referred buyers?
Buying a home is one of the biggest events in anyone’s life, and choosing the right developer can be one of the biggest choices to make on that journey.
In fact, 2024 data from Equifax shows 72% of those intending to buy, build or renovate in the next five years would pay more to make sure they are working with a trustworthy property developer.
So, with buyers seeking trust in the property industry, being able to turn to a developer they’ve worked with before or that comes highly recommended by friends and family, is becoming increasingly important.
For an important milestone like buying a home, finding a trustworthy developer is incredibly important.
Is it common to buy from the same developer twice?
“Repeat buyers are relatively uncommon in the property industry due to the long lifecycle of property ownership and high cost of entry,” says Kesree Jones, General Manager – Sales and Loyalty at Frasers Property Australia, a developer with 100 years of experience creating masterplanned communities buyers love.
Realestate.com.au data shows that, on average, Australians hold onto their homes for about 10.5 years, with the average being 13 years in Sydney and Melbourne.
This means that, unless they’re buying to invest, it isn’t likely for a homeowner to buy again for a while, regardless of who they’re buying with.
Despite this, Frasers Property significantly outperforms this trend with over 40% of their sales this year to date being from repeat or referred buyers.
Even for those not looking to buy just yet, Frasers Property still has a loyal customer base.
In their 2025 Great Neighbourhood Survey, for example, the developer also found that 72% of their residents are likely to purchase from them again in the future.
Frasers Property Australia has a loyal base of customers who want to buy from the developer again and again.
4 factors that drive long-term trust in a developer
2024 research from Autodesk and FMI found that developers with higher levels of trust have higher levels of repeat customers.
“Long-term trust is critical in property buying, which is one of the most significant financial and emotional investments people make,” says Ms Jones.
“Buyers need to feel confident that their developer will deliver quality, transparency, and ongoing support.”
Developers can build this long-term trust with their clients in a few key areas:
- Transparency and communication
- Community development and design
- Ongoing relationships and support
- Recognition and rewards for loyalty
1. The importance of communication
Trust can only be formed when a developer prioritises and emphasises communication with their clients throughout the building journey.
“Transparent communication is not just a service feature,” says Ms Jones.
“It’s a strategic pillar in building trust and long-term relationships.”
She explains that one of the unique ways that Frasers Property delivers on this commitment to care and transparent communication is by having one central hub for all of a buyer’s property-related information.
Through the myFrasersProperty app and portal, buyers can track their property’s progress with real-time updates from construction to settlement and move-in.
“The Property Trackers are particularly impactful, offering buyers a clear, visual timeline of their property’s development,” says Ms Jones.
“Whether it’s construction updates, settlement preparation, or community integration, these trackers ensure buyers are always prepared for the next step.”
2. Building community
Once residents have moved into their new homes, the strength of the community itself is critical and how developers are able to integrate new residents into their neighbourhoods is just as important.
“Community design and events are essential to fostering a sense of belonging and trust,” says Ms Jones.
“Through events, promotions and shared benefits, the program helps buyers feel part of a larger, supportive community,” says Ms Jones.
Frasers Property is putting this into action by having a dedicated Community Development Manager in each of their masterplanned communities whose role is to create events and programs that bring the community together.
The developer also makes sure to create amenities in their communities that help bring these close-knit neighbourhoods to life.
In their west Melbourne community of Mambourin, for example, connection was also built into the community's blueprint with an exclusive resort-style club that includes a pool, a gym and cafe where residents can come together.
“This aligns with Frasers Property’s purpose: to create stronger, smarter, happier neighbourhoods that enhance how we connect and live,” says Ms Jones.
Community events are just one of the ways that Frasers Property works to create connected neighbourhoods.
3. Ongoing support
The relationship between buyer and developer goes well beyond settlement, and trusted developers like Frasers Property know that.
“Buyers want to feel supported not just during the transaction but throughout their ownership,” says Ms Jones.
“This ongoing support ensures buyers feel valued long after settlement, reinforcing trust and loyalty.”
Frasers Property does this through dedicated customer care teams accessible using their myFrasersProperty app and portal, well as lifetime membership benefits including property management.
Residents like Alex and Ruby have seen this ongoing support in action at Midtown MacPark, a Frasers Property community in Northern Sydney.
“You have a dedicated building management team on site, so you always know that if something goes wrong, you have a place to go,” says Alex.
Alex and Ruby are confident that Frasers Property's will continue to provide support well after settlement.
4. More than just a loyalty program
For Dominic and Kristina, residents of Frasers Property’s Brookhaven community south of Brisbane, they found their new home by word of mouth.
“Becoming a part of the community was through one of our friends—he noticed that we were looking for a place to come and live and settle down,” says Dominic.
“He recommended Frasers Property at Brookhaven and we were instantly hooked.”
Through their Care & Rewards program, Frasers Property Australia offers many incentives and rewards for residents who buy again or refer family and friends.
This includes repeat purchase rewards, priority access to new developments, a $2,000 reward for successful referrals and exclusive partner offers like discounts on solar energy, property management and hospitality stays.
For Dominic and Kristina, the trust that one of their friends had in Frasers Property is what inspired them to purchase a home from the developer.
Ms Jones explains that a program like this is one way that Frasers Property can stay connected with buyers and continue to build trust with them long after settlement is done.
“These initiatives make Frasers Property Care & Rewards not just a loyalty program, but a long-term relationship builder,” says Ms Jones.
“These benefits are part of a broader commitment to care, quality, and belonging shaped by 100 years of Australian placemaking and a vision for the next century.”
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