The ‘Cold Room’ Trend: Could These Greek Housing Layouts Be The Key to Attracting Gen Z Buyers?

Imagine being 21 and strolling off campus in your college town. Depending on your school and its location, you may notice a number of “sleeping porches” or “cold rooms.” Essentially, these are communal spaces found in sorority and fraternity houses where students sleep side by side in rows of bed. As of late, some Gen Z buyers are fascinated by them.And if you’re planning to sell your home soon, you have to be strategic in how you promote your cold room, whether it’s an enclosed porch, sunroom, or cooled bedroom. Your goal should be to appeal to these younger, wellness-focused buyers.“A dedicated quiet, cool bedroom can be a good selling feature. However, this trend is more about the importance of sleeping in a comfortable environment,” says Carter Murphy, owner and founder at Clario Properties in Waterloo, ON.Does Gen Z really love this trend?Gen Z grew up with smartwatches and social media. As a result, they prioritize sleep tracking and quality. In fact, a ResMed survey found that 60% of Gen Z respondents were likely to use a wearable device to improve their sleep.Many of them are willing to do just about anything to get a good night’s rest. And according to Dr. Chelsie Rohrsche...