The boring real estate habits that keep deals coming back

The type of real estate I like is boring. I said it a few weeks ago to a room that came for a session on scaling, and I watched half of them deflate in real time. They came for a lever. I gave them a list of habits that would put a teenager to sleep. This is the list: Call your past clients on their birthdays, and call, do not text. Reach out to your sphere every quarter with something they can actually use. Sit down once a year with each of them for a review or just coffee. Show up in person at closings and at the inspection when the buyer is nervous. Answer your phone. Boring moves the needle. Boring is what took us from a single desk to $886 million in rolling 12-month production across 1,528 sides and 150 agents, one boring habit at a time. Every agent is building one of two things. You are either building an asset that appreciates on its own or renting a pipeline that stops the day you stop paying. The boring habits build the first. Almost everything else the industry sells belongs to the second. Shiny has a short half-life The habits hold up for a dull reason: they are relationships, and relationships do not expire the way tactics do. Calling a past client on their birthday w...