The Agency builds global AI platform for luxury real estate

The Agency is building a proprietary artificial intelligence (AI)-native platform designed for its network of more than 4,000 agents and leadership worldwide. The platform will bring the company’s data streams into a single source, powered by a hybrid of privately hosted open-source, large language models (LLMs) and commercial models. The Agency said it believes it is the first platform of its kind in luxury residential real estate. “The Agency was built on the belief that this industry deserved something better, and that hasn’t changed,” said Mauricio Umansky, founder and CEO of The Agency. “AI is the biggest shift our business will see in a generation and we refuse to rent our future from someone else’s playbook. We’re building our own platform, shaped by our culture and our data, so every Agency agent walks into every room with more insight than anyone else at the table. Technology will never replace the relationships at the heart of real estate, but it will make the people who build them unstoppable.” The platform connects MLS and market data, transaction management, brokerage financials, listing syndication, marketing tools and workplace communications into a single conversati...