Ten strategies builders need for America’s 2030s demographic cliff

The American household carries a big load. It’s both an economic little-engine-that-could that hauls a full third of our GDP, and a heroic protagonist in our shared, never-ending story of American dynamism.Household formation, growth, aspirations, mobility, earning power, and consumption have propelled business investment, innovation, job creation, community development, wealth creation, and the very shape and impetus of our dreams. Our households embody our collective vision and shared language of the future.Young adults leave home, form relationships, establish households, pursue careers, raise families, move for opportunity, buy homes, build equity, and, eventually, make room for the generations that follow. Each generation brings new needs, ambitions, expectations, and demand for the goods, services, places, and experiences that define American economic life.That progression, of course, has never been universal, predictable, nor equally attainable. Still, the expectation that more households would form, grow, move, and prosper has served as the bedrock for how businesses, investors, and policymakers imagine and project tomorrow.What happens when fewer Americans form households ...