Taylor Morrison CEO on the value of trust in a challenging market

For Taylor Morrison, trust is more than just a buzzword. The company was ranked as the most trusted homebuilder on Time’s 2026 list of America’s Best Companies, was named America’s most trusted homebuilder for the 11th consecutive year in 2026 by Lifestory Research and earned a spot on the 2026-2027 best companies to work for list by U.S. News & World Report. Taylor Morrison CEO Sheryl Palmer, during a session at the HousingWire Homebuilder Summit on Tuesday, detailed how this trust can be a competitive advantage, particularly when market conditions worsen. In Palmer’s words, trust is what gives Taylor Morrison room to maneuver when the market turns more challenging, whether that means reworking a land deal, resisting pressure to discount or empowering employees to solve problems on their own. With Berkshire Hathaway as its new owner, Taylor Morrison now has a patient parent company, which Palmer says makes it easier to keep prioritizing trust and long-term strategy over short-term thinking. Trust allows room to navigate a tougher market For Palmer, trust is a practical principle, not an abstract ideal. It shapes how Taylor Morrison’s leaders treat their partners and employees,...