Side’s new Google deal with HouseCanary could give its agents an edge in listing visibility

Side has become the first brokerage to sign on to HouseCanary’s Google Listings Program, giving the company’s partners national-scale exposure for their listings directly in Google mobile search at no cost to the broker or agents, the companies announced on Tuesday. Under the agreement, active listings for more than 600 partners across 19 states in Side’s broker network are now eligible to appear in a carousel at the top of Google mobile search results in live markets, according to the announcement. The integration is powered through Side’s participation in My State MLS, one of several multiple listing services that have data agreements in place with HouseCanary for the program. When consumers search for homes on Google mobile in participating markets, listings from Side-affiliated brokerages are among those surfaced in a dedicated carousel. Each card shows basic property details and brokerage attribution, and links to a detail page with more information, the listing agent’s name and a click-to-contact option. “It’s great to see brokerages like Side be proactive and work to secure exposure to their partners’ listings at a national scale,” HouseCanary CEO Chris Rediger said in the r...