SERHANT. pushes deeper into national expansion with Chicago entry

SERHANT. has entered the Chicago-area real estate market, launching SERHANT. Illinois with more than 40 agents and more than $600 million in trailing 12-month sales volume, the company said. The brokerage’s Tuesday launch includes agents joining from several established Chicago-area firms, with more agents expected to join in the coming weeks and months. Ryan Serhant, founder and CEO of SERHANT., said the firm’s technology was a major part of its appeal to Chicago agents. “Real estate in Chicago has run the same way for a long time,” he said. “Agents here are ready for something built for how buyers and sellers actually live today, and through S.MPLE, we’re giving them the AI, technology and reach to lead that change.” SERHANT. was founded in 2020 and expanded beyond New York in 2023. The company now operates in 20 markets with nearly 2,500 agents, according to the firm. The firm’s S.MPLE platform provides agents with tools for lead generation, marketing and transaction management. The company recently introduced S.MPLE 2.0. Expansion into Chicago follows SERHANT.’s 2026 entries into Massachusetts, Texas, California and Colorado. Dina Lissner will lead the Illinois operation as man...