Ryan Serhant’s AI bet could help agents create more content in less time

Ryan Serhant is betting that artificial intelligence (AI) can help real estate professionals build their brands without sacrificing face-to-face relationships that drive businesses. The founder and CEO of SERHANT. has partnered with HeyGen, a personal avatar technology company, to launch @HeySerhant, a social media channel that will publish original content daily for the next 12 months using an AI avatar modeled on Serhant’s likeness and voice. The initiative aims to address a familiar challenge for agents and entrepreneurs — maintaining a consistent online presence while managing the demands of running a business. “Content is built around the things I already talk about every day; real estate, building a brand, leadership, sales and growing a business,” Serhant told HousingWire. “The difference is that I have more ideas and experience to share than I have hours in the day to sit in front of a camera. My team and I are still shaping what the channel talks about — and there’s an approval process behind the content. “Anything topical or tied to what’s happening in the market requires my individual sign-off. The avatar gives us a new production engine, but the ideas, perspective and j...