Relevate launches AIMEE AI assistant for MLSs, associations

Relevate has introduced AIMEE, an AI-powered member engagement assistant, and an industry-first Model Context Protocol (MCP) server designed to turn Realtor association and MLS subscriber data into actionable intelligence and make that data securely available inside supported AI tools. The Severna Park, Maryland-based association management software provider announced Tuesday that the new capabilities are integrated with Relevate One, its platform built for Realtor associations and MLS organizations. AIMEE is available as an add-on and will roll out to existing clients on a phased basis, according to the company announcement. How AIMEE uses member and subscriber data Associations and MLSs typically hold years of data across payments, education, events, volunteer roles, leadership positions, RPAC investments, portal engagement and communications. AIMEE consolidates those signals into a “Member Story,” a concise summary of each member’s activity inside Relevate One. Staff can then use AIMEE’s built-in chat to do things like ask follow-up questions about a member’s engagement history, draft outreach communications that reflect recent activity and interactions, identify members who may...