Real unveils Leo Pro AI platform, agent-to-agent referral tools

The Real Brokerage unveiled a new generation of its artificial intelligence (AI) platform Tuesday — introducing tools designed to help agents automate routine tasks, generate marketing content, nurture leads and manage transactions. The announcements at Real’s annual RISE conference in Las Vegas included Leo Pro, an expanded version of the company’s AI technology; and Referral Central, a new feature within its reZEN operating system that helps agents find colleagues for client referrals. Pritesh Damani — Real’s chief technology officer — presented Leo Pro as connecting various parts of an agent’s business, from prospecting and listing presentations to transaction management and business growth. “I’ve never run a real estate business, but I have run businesses before,” he told RISE attendees. “I’ll tell you, these are the four blocks of businesses; unlock new business so you find new customers, win a deal, you convince the customers to work with you, close the deal and then grow your business. LeoPro helps you do all these things.” Leo Pro operates across transactions, customer relationship management (CRM) systems, listings and marketing within reZEN. Rather than requiring agents t...