Real estate leaders weigh buying vs building AI tools

Incorporating artificial intelligence into workflows and businesses has become a non-negotiable for housing companies that want to succeed. But as many business leaders look to integrate and implement this technology they are faced with the question of whether it is better to buy it or build it on their own. Tyler Morton, the broker-owner of REMAX Victory + Affiliates and founder of TroyOS, an AI operating system built for real estate brokerages and agents, and Brooke Anderson-Tompkins, founder and CEO of Bridge AIvisory, looked to tackle this question during a session at HousingWire’s AI Summit Tuesday afternoon in Dallas. In looking to adopt AI technology, Morton decided to go the build it route. However, his first attempt at this was a failure. “It didn’t fail because of AI at all. It actually failed because it wasn’t something that anyone wanted,” Morton said. Morton created a tool to help him streamline communications between himself and his agents, but he said none of them used it. “It was because I wasn’t meeting them where they were. I was solving a problem for me and not for them,” he said. This realization led him to the decision to start over again, changing the tool so ...