Real estate doesn’t compete with other brokerages anymore

I ordered a grill online last year. Standard purchase, nothing special. But at some point after clicking buy, I noticed I could see exactly where it was at any given moment. Which facility it left. What route it was taking. A notification when the driver was a few stops out. The whole thing required zero effort on my part. A few weeks later, I was helping someone close on a house. They submitted an offer on a Tuesday and heard nothing until Friday. Not because anyone was being negligent, just because that’s how it goes. Escrow opened, and they suddenly found themselves fielding calls from a lender they hadn’t fully vetted, a title company they’d never heard of and an inspector they needed to schedule themselves. Costs started appearing that nobody had mentioned during the search process. The timeline slipped by a week and they found out two days before it happened. By closing they were exhausted in a way that had nothing to do with the house itself. Two experiences. Completely different industries. The gap between them is the whole point. Consumers don’t compare industries People don’t consciously stack their real estate experience against their Amazon experience. That’s not how it...