Real estate brokerages cannot recruit their way out of a training problem

19 hours ago 10

From where I stand, I regularly meet licensed real estate professionals who are asking questions that should have been answered inside their own brokerage. Sometimes it’s a brand‑new agent; other times it’s someone with years of experience who still hasn’t received clear guidance on basic procedures. Recruiting is exciting. It creates momentum, improves the appearance of growth and promises future revenue. But it often becomes tangled with the belief that adding more agents will somehow fix underlying training issues. It won’t. A larger roster only makes it easier to overlook the cracks. A brokerage’s growth should be measured by how well its agents are prepared to serve the public, not simply by headcount. Prelicensing education establishes eligibility, not readiness. The course introduces principles, laws and terminology, but it cannot replicate real client conversations, prepare agents to complete transaction paperwork, or teach them to make every judgment call when situations become more complicated than the exam. That is where the line between education and supervision must stay clear. Schools provide the foundation. Brokerages teach agents how to apply what they’ve learned. T...

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