Phone runs off hook over agent’s ‘self deprecating’ billboard

The billboard at Wynnum station in Brisbane has been a hit online. Real estate agent David Pearce says the phone has been running off the hook since a railway station billboard advising: “We chose David because we hated him the least” started going viral. The founding principal of Brisbane-based Bayside Property Agents, a former policeman in Britain, stresses it’s not a real review, just an attempt to give the locals a laugh. “It’s just a bit of self-deprecating humour, a bit of fun, we actually get on with most of the other agents around here,” he says. David Pearce in his former role as a British policeman. Source: David Pearce, who retains copyright. And he’s not sure to what extent it will boost his spring listings in the challenged market — “the phone was mostly ringing with people calling about the billboard rather than houses” — though he was called in by a vendor this week after it started getting some mileage online on Monday night. Pearce, 40, agrees the joke — all his own work — is based on a general perception in the community that real estate agents often land near the bottom of public trust rankings, with used car salesmen, and, er, journalists. MORE: Investors warned...