Mission Beach pitched as affordable Byron Bay alternative under bold new campaign

Aerial shot of Mission Beach. Image: supplied An Aussie real estate agency has launched a cheeky shot at Byron Bay, saying this coastal hamlet is ‘better than’ the celebrity and influencer hotspot – and 30 years younger. Bright Property Townsville agents Brae Hall and Josie Howard have launched a new campaign simply called Better than Byron to shine a spotlight on Mission Beach as a place to live, invest and own an extraordinary piece of tropical beachfront Australia. Aerial view of the pass in Byron Bay Photo – iStock The median house price in Mission Beach is $707,500 while in Byron Bay it is $2.87 million, according to the latest REA Group Market Trends report. And for roughly the price of the average Byron Bay house, $3 million in Mission Beach can get you a whole lot of house in an area without the influencers. “We’re not suggesting $3 million to $5 million is cheap,” Brae said. “These are premium properties. “But when you compare what that level of investment can buy you here — beachfront, scale, privacy, tropical gardens and an incredible natural environment — with what similar money buys in Australia’s most tightly held coastal markets, the value proposition is pretty compe...