Longbridge Financial elevates Larissa Morrell to VP of product development

Larissa Morrell has been promoted to vice president of product development at Longbridge Financial, the Paramus, New Jersey-based reverse mortgage and home equity lender said Tuesday. In the expanded role, Morrell will help lead product development strategy across Longbridge, working with product, technology, operations, compliance and sales teams to move new offerings from concept through implementation, according to the company announcement. Her promotion comes as Longbridge continues to invest in understanding the financial needs of homeowners 55 and older, and in expanding its home equity product set, including reverse mortgages and home equity lines of credit tailored to seniors. “Homeowners 55 and older represent a large and diverse population with a wide range of financial circumstances and goals,” Melissa Macerato, chief revenue and marketing officer of Longbridge Financial, said in a statement. “Larissa’s years of experience working directly with loan officers and borrowers in the reverse mortgage industry have given her a deep understanding of what homeowners are looking for and what loan officers need to effectively serve this market.” Macerato said Morrell’s track recor...