A peculiar phenomenon in homebuilding has fascinated me for much of the past two-plus decades.In virtually every market, across almost every customer segment and price point, a handful of homebuilders consistently outperform competitors facing essentially the same business conditions.They face the same mortgage rates, land and development costs, labor constraints, household purchasing-power challenges and regulatory obstacles. They work with essentially the same raw materials, including people, capital, building products, subcontractors and operating processes. Yet their results can differ dramatically, especially when business conditions turn difficult.A decade or so ago, a highly regarded homebuilding business strategist mused aloud to me about this phenomenon. He was struck by how companies dealt with essentially the same competitive hand, yet a few outlier leaders figured out how to produce better results than the rest.I’ve thought about that observation often, particularly during periods when the industry’s cyclical pressures expose the difference between companies that can withstand adversity and those that can turn adversity into an opportunity to strengthen their businesses...
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