Keller Williams launches KW Modular agent community

Keller Williams Realty launched a new agent community focused on modular housing, aiming to give its North American agents training, certification and industry connections to work more effectively with factory-built homebuilders, landowners and developers. In an announcement on Monday at its Mega Agent Camp, Keller Williams launched its KW Modular community. The initiative is open to KW-affiliated agents across North America. The firm said the community is designed to help agents pursue opportunities in the modular housing market, including transactions involving land, development and factory-built homes. “Modular housing gives agents another way to expand how they serve buyers, landowners, builders, and developers,” Scott Malouff, the community leader of KW Modular, said in a statement. “Our goal is to give KW-affiliated agents the knowledge, relationships and resources they need to confidently participate in this emerging segment of residential real estate.” The launch comes as labor shortages and affordability pressures push more builders and investors to evaluate off-site and factory-built construction as a way to add supply while managing costs and timelines. For brokers, unde...