Inside the over-50s communities showing buyers their future home before it’s built

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From the community to the clubhouse, streetscape to scenery, there’s new demand from buyers to see, feel and personalise their future home.The way the most progressive over-50s communities are enabling this is through interactive, 3D technology. They are bringing render imaging to life and offering fully immersive, end-to-end ‘walk throughs’ – before communities are even built.“Historically, buying off the plan meant asking people to make one of the biggest decisions of their lives from floorplans, renders and a brochure,” says Christian Schwerdtfeger, Co-founder and CEO, IMMERSIV.“Now, buyer demand along with new technology means we can shift the experience from looking at a render to actually ‘putting people in the home’.”Increasingly, offering buyers a 3D experience of their future home is becoming the industry benchmark, with the added benefit of instilling trust before signing a contract.“Buyers can step inside, move through the home and experience the spaces in a way that feels tangible. It gives them a far clearer understanding of what they’re buying, even before the home is built,” he says.IMMERSIV's interactive technology helps buyers experience their future homes in 3D.Th...

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