How to build a real estate team’s culture from scratch

Find out how to define what culture means to your team so that you can build a team culture that motivates and resonates, team lead Sean McConnell writes. When I transitioned my real estate team, the McConnell Group, from a traditional brokerage to The Real Brokerage, it required a lot more than just changing our website address and letterhead. One of the most significant challenges we faced was having to build a new company culture from the ground up. Under a traditional brokerage, company culture is almost a de facto derivative of the brokerage’s culture. Because much of that culture involves assets provided by the brokerage, when we changed, we lost access to many aspects of our previous culture. That sounds painful, but we quickly discovered it was one of the best consequences of the change! One of the hardest things I dealt with previously was when the brokerage was not in alignment with my team’s inherent culture. That’s not to say the brokerage was wrong; it wasn’t. At times, it just wasn’t a good fit for our ethos. Building from the ground up When business leaders talk about culture, they often focus on the fun activities and events they hold to boost employee morale. That ...