How one real estate broker uses HousingWire Intelligence to spot market shifts before they happen

When the Federal Reserve began hiking interest rates in the summer of 2022, Angie Mykel, the operating principal broker and CEO of Keller Williams Greater Seattle, said what really struck her was how quickly the market moved and how slow many other brokers were to change their expenses. “You couldn’t cut things fast enough to keep up with the market,” Mykel said. “I was surrounded by other offices that were really struggling because they couldn’t cut things fast enough to keep their head above water.” In witnessing these struggles, Mykel knew she never wanted her firm to be caught in a situation like this in the future. “Starting in 2022, I knew I had to figure out how to look at more forward-looking data,” Mykel said. “In real estate we have always relied on lag data. It’s something our industry has used for so long. It’s like we’re driving our car looking in the rearview mirror and then we don’t understand why we keep running into things.” A more intelligent approach For Mykel, this is why discovering HousingWire Intelligence and incorporating it into her business has been a game changer. “HousingWire Intelligence data has given me a menu of leading indicators to examine, whereas...