How fast you should respond to leads — and why it matters

We all know that responding to leads in a timely manner is necessary, but that leaves a few questions: how fast do I need to respond? Why do I need to respond so fast? Will responding fast actually get the person to work with me? Answering these questions is a matter of looking at statistics to understand why responding to an inquiry as soon as possible is going to give you the highest probability of converting a lead to a client. And, yes, it really does matter – the stats don’t lie! We’ll explore some statistics about what’s currently happening in the real estate world in regard to responses, response times relating to conversion rates and what to do if you can’t answer someone right away (but want to make it look like you did). The (shocking) reality of how quickly agents actually respond Even though we know calls need to be answered immediately, it’s pretty shocking what statistics show about agents’ actual response times to potential clients. After a new inquiry, the average real estate agent response time is 917 minutes (about 15 hours). A survey of 74 brokerages found 41% brokerages didn’t respond to the inquiry sent by Roof AI. Only half responded within 3 days, and only 9%...