HomeServices acquires 1000WATT to accelerate its all-in-one real estate strategy

HomeServices of America has acquired real estate research and strategy firm 1000WATT. The financial terms of the deal were not disclosed. As a result of the deal, 1000WATT will become an internal resource for HomeServices of America’s owned brokerage and franchise operations. HomeSerivces said it intends to “fully leverage 1000WATT’s capabilities, research and content.” “1000WATT has spent nearly two decades inside this industry, working with hundreds of companies and developing a perspective and skill set that is difficult to replicate,” Chris Kelly, the president and CEO of HomeServices of America, said in a statement. “Bringing this team and the research platform they’ve built inside HomeServices gives us an extraordinary combination of industry knowledge, research, strategy and creative talent to help us further execute our vision of a Complete Real Estate Experience.” According to the announcement, first reported by Inman News, 1000WATT co-founder Brian Boero will become chief marketing and strategy officer of HomeServices. In addition to this, Marc Davison, 1000WATT’s other co-founder, will serve as chief creative officer. The companies said the entire 1000WATT team will join...