‘Hijack all their media’: Adrian Portelli details secret strategy behind $15m Block buyout

Adrian Portelli says his extraordinary $15.03m spending spree on The Block was part of a carefully orchestrated business strategy that began well before the auctions. Adrian Portelli claims his $15.03m purchase of The Block’s five Phillip Island homes paid for itself within 48 hours of the televised finale. The LMCT+ founder has revealed how he orchestrated the multimillion-dollar spending spree, turning the reality television show’s enormous audience into paying customers. And despite two of the properties subsequently reselling for a combined $4.425m below his original bids, Mr Portelli insists the figures do not tell the full story. RELATED: Portelli’s shock threat to Coles, Woolies Shock $12m Mt Eliza result puts The Block on notice ‘Don’t give a f**k’: Block star explodes Speaking on Mark Bouris’s Straight Talk podcast, the Melbourne businessman said his takeover of the entire Cowes complex in 2024 had been one of his greatest business achievements. “It was structured to a T. It was my finest moment,” he said. Mr Portelli stunned viewers when he bought all five homes during The Block’s 20th season, handing contestants a combined $5.43m in winnings. But behind the extravagant b...