Gold Coast homeowners warned to cut fantasy prices or risk going stale

Ray White Malan + Co chief executive Michael Andrews says time is of the essence Homeowners listing this spring face a ticking time bomb — sell in 28 days or go stale. A Gold Coast property boss has warned sellers who refuse to drop fantasy price tags risk watching their biggest asset rot on the market, as increasingly selective buyers take their time to hunt for a deal. “I think 28 days on the market, give or take, will be the new benchmark for a successful sale for the rest of 2026, not whether auction clearance rates remain sky high,” Ray White Malan + Co chief executive Michael Andrews said. With federal tax changes putting the brakes on investor demand and local quarterly growth slipping 0.3 per cent, the power balance across the Coast’s blue-chip belt had flipped. Mr Andrews said sellers need a reality check Mr Andrews said sellers should forget boom-time record prices and instead listen to real-time buyer feedback in the first four weeks of their campaign. “If you’re a seller and your home has been listed for 40 or 50 days, possibly even three or four months, you’re needing to chase an even higher price to make up for lost time which may never come, so you’re stuck in a loop...