Gold Coast developer cranes Porsche 19 storeys over Burleigh ahead of GC500

Race car driver Tim Farrell’s Porsche is craned onto the penthouse at ONE Burleigh ahead of the Gold Coast 500 2026 A Gold Coast developer has dangled a $500,000 race car 19 storeys above Burleigh Beach in a bid to bait wealthy GC500 revheads. Queensland driver Tim Farrell’s Porsche GT3 Cup Car was craned from the ground to the rooftop of the under-construction ONE Burleigh luxury tower ahead of the city’s biggest motorsport event. Developer MAYD, headed up by Todd Mould, teamed up with McElrea Racing for the sky-high spectacle to mark the “topping out” of the beachfront development on The Esplanade. The project made waves in the prestige market after securing a then-record $30m off-the-plan penthouse sale earlier this year. Developers reaching new heights to catch the eye of wealthy buyers Farrell said the high-octane display aimed to capture the attention — and wallets — of the ultra-wealthy descending on the city for race weekend. “[Todd’s] in the business of selling luxury apartments, so I guess car racing guys have usually got a fair bit of cash,” he said. The stunt follows a similar eye-catcher during last year’s GC500, when Frank Developments hoisted Brett Boulton’s Porsche ...