Dream Finders bets empty nesters want amenities, not age limits

This week, Dream Finders Homes announced that its Reverie active adult brand will now include non-age-restricted lifestyle communities, a move to capture demand from empty nesters seeking a resort-style lifestyle without the typical age restrictions. David Smith, Vice President of Active Adult at Dream Finders Homes, told HousingWire TBD that the core active adult offering will remain fully intact. The brand extension, known as Reverie Resort Lifestyle, gives Dream Finders a way to appeal to a broader group of buyers, particularly active empty nesters in their 50s and early 60s seeking a lifestyle-oriented community that isn’t limited by age constraints. The move by Dream Finders Homes, the 12th-ranked homebuilder in HousingWire’s Homebuilder Rankings and soon to be a top-10 builder following the acquisition of Beazer Homes, aligns with a broader industry shift. Last year, PulteGroup expanded its popular Del Webb active adult brand with the non-age-restricted Del Webb Explore brand, which primarily targets buyers between 45-60 years of age. Taylor Morrison’s Esplanade brand also includes age-restricted and non-age-restricted communities, as does the Lennar Lifestyle brand. Reverie ...