‘Coach you to pay more’: Buyers agents expose secret tactics used by selling agents

Buying a property is not for the faint hearted. It can be daunting to buy a property. Not just because the competition is fierce or the numbers are high, but because you are pitted against some of the best salespeople around – real estate agents. But since one of the most important aspects of successful real estate transacting is the power of psychology, says Melbourne buyers agent Abdullah Nouh from Mecca Property Group, buyers can strengthen their own moves by learning how real estate agents operate. Here are some of the common selling strategies of selling agents as revealed by buyers agents. Buyer’s agent Abdullah Nouh. NOT GIVING A PRICE GUIDE When real estate agents don’t include price guides on their listings, it can prove an effective marketing technique to increase inquiries, says Sydney buyers agent Michelle May. NSW only recently passed new legislation that will require all listings to have a price guide, following a move by Victoria in 2017. For now, it’s still common to see listing after listing with the words “Contact agent” in the place of a price guide. MORE: 22pc down: Mass exodus crushes Albo move Sydney’s big building boom hits the brakes “One of the reasons why ...