ARMLS, HouseCanary expand Google Listings Program in Arizona

Arizona Regional MLS (ARMLS) has signed a data agreement with HouseCanary to make its brokers’ listings eligible to appear in Google mobile search through the Google Listings Program. Under the deal, ARMLS, which serves more than 38,000 subscribers across most of Arizona, will allow participating brokerages to opt in so their active listings can surface in a carousel at the top of Google’s mobile search results, HouseCanary said Tuesday in a company announcement. In live markets, listings in the Google Listings Program appear above the pay-per-click ad unit in mobile search and display property details along with the listing agent’s name, brokerage and contact options. Consumers can click through to a listing detail page that includes more information on the home, the listing agent’s name and a click-to-contact button. Listings are displayed in line with ARMLS rules. Participation for ARMLS member brokerages is opt in, a contrast to HouseCanary’s other six MLS agreements, where member brokers are opted in to the program by default. Brokerages and agents do not pay to participate and are not charged for leads generated through the placements, according to the announcement. Brokers c...