AI’s next wave isn’t about saving time. It’s about making money

If you’ve been following the development of AI for real estate over the past few years, it has been mostly sold as a productivity tool to make agents more efficient. Let AI write the email. Let AI summarize the document. Let AI pull the comps. Let AI answer the question while you’re driving. Although all of these may be useful day-to-day, not every agent is drowning in work that needs to be automated. In fact, some agents are drowning because they don’t have enough work to do. The traditional real estate agent, the one that everybody’s really trying to market to, doesn’t necessarily need time back. They need to know where their next deal is coming from. For RealReports’ co-founder, Zach Gorman, that need for consistent and effective opportunity is the real gap AI can fill. The tech industry confuses productivity with progress Automation in and of itself isn’t bad, but it assumes an existing workflow that’s worth optimizing. It promises that if you get a handle on your endless list of to-dos, you’ll buy yourself extra time that you can invest in more lead gen, more client communication or more leisure time. For a highly productive agent with 30 transactions in the pipeline, shaving ...