Across Perth, discerning buyers are embracing the opportunity to rightsize from large family homes, into residences designed for effortless living.
City Beach, a beachside suburb just 10km away from the Perth CBD, is one location that downsizers looking for a coastal home flock to.
“City Beach has always been one of Perth’s most tightly held coastal suburbs,” says Paul Blackburne, Managing Director of Blackburne, one of Western Australia’s leading apartment developers.
From the beach itself to the 436ha Bold Park reserve, City Beach balances nature with lifestyle and convenience.
Lifestyle locations like Wembley Golf Course and the Empire Village shopping and dining precinct are close by, while Subiaco, Claremont and the Perth CBD are easily accessible.
Mr Blackburne says that he’s seeing a growing number of local homeowners who want to right-size in the area while remaining in the community they know and love, however finding premium residences that truly meet their expectations has historically been a challenge.
“That’s where the demand comes from,” he says. “When an opportunity presents itself in City Beach that caters to that lifestyle shift, it’s met with very strong interest.”
One project that’s meeting the needs of this new wave of downsizers is Ocean Grand by Blackburne, a collection of 264 luxury apartments and penthouses in the heart of City Beach.
“You’ve got the beach on one side, expansive parklands, and a range of shops, cafés and everyday essentials on your doorstep, all while being just a short drive to the CBD," Mr Blackburne says, highlighting how well-placed Ocean Grand is in the area.
Ocean Grand is a rare opportunity for downsizers to secure a home-sized apartment in tightly held City Beach.
Luxury residences, designed for downsizers
Located just a ten-minute walk away from North Floreat Beach, Ocean Grand combines the ease of living so close to the city with the incredible views of an ocean-side home.
“Ocean Grand offers a way of living that goes far beyond the residence itself,” says Mr Blackburne.
“There’s nothing else quite like it in City Beach, and very few developments across Perth that offer this level of amenity, convenience and quality in one address.”
Mr Blackburne explains that Ocean Grand has been crafted with local owner-occupiers in mind, and that the needs of right-sizers has fundamentally influenced the design.
“A lot of our buyers are coming from large family homes, so the key is making sure they don’t feel like they’re compromising,” he says.
“You’re not compromising on space or liveability. You still get generous proportions and really functional layouts, but in a way that’s much easier to lock up and leave when you want to travel or simply enjoy more flexibility.”
Each of the two-, three- and four-bedroom residences feature views of either the ocean, the city, or the neighbouring parklands, brought to life by the spacious balconies that invite the outdoors in.
With three coastal-inspired colour schemes available and premium European appliances, the residences have been carefully curated to reflect the very best of ocean-side living.
The residences at Ocean Grand are designed to make the most of the City Beach views and lifestlye.
Resort-style facilities at home
Downsizers have come to expect exceptional levels of amenity from their new homes and Ocean Grand more than delivers.
Each of the resident-only facilities are consciously tailored to the needs of homeowners.
Outdoors, there are alfresco dining areas, complete with BBQs and a pizza oven, while inside the building are three private dining rooms and lounges for entertaining, as well as a golf simulator.
The dedicated concierge service adds to the overall convenience and security of the residences, while the porte-cochère creates an elevated arrival experience that feels more like a luxury hotel.
For Mr Blackburne, however, a stand-out feature is Ocean Grand’s wellness spaces.
“The heated pool, cabanas and alfresco areas give it that resort feel, and then you’ve got the sauna, steam room, cold plunge and gym that support your overall wellbeing,” he explains.
“They are the kind of facilities you might usually travel for, but at Ocean Grand they become part of your everyday routine.”
According to Mr Blackburne, the vision behind the facilities has been about making daily life easier and more enjoyable.
“You can start your day with a swim or a workout, head out for a walk through the park or down to the beach, and then come back and relax or entertain in the private dining spaces,” he says.
“There’s a real balance between relaxation and hosting friends and family. Everything is on your doorstep, and that makes a big difference to how people live day-to-day.”
Resort-style facilities, like the pool and wellness area, add additional luxury to daily life at Ocean Grand.
A commitment to placemaking
Beyond the residences and resort-style amenities, Ocean Grand has been thoughtfully designed to enrich the daily lives of residents through a vibrant mixed-use precinct at street level, creating a seamless connection to the established City Beach neighbourhood.
“The ground floor precinct is a big part of the vision. It’s been designed to feel like a natural extension of the neighbouring park, rather than something separate,” says Mr Blackburne.
With a boutique supermarket, cafes, dining, and other daily essential all part of the precinct, the ground floor is designed to make everyday life easier for both Ocean Grand residents and the wider community.
Mr Blackburne says that the ground-floor precinct, and Ocean Grand as a whole, is a continuation of the ethos that has driven Blackburne’s over 20 years of experience.
“We focus on quality, liveability and making sure what we deliver stands the test of time,” he says.
“Ocean Grand takes that to another level in terms of scale and lifestyle, but the thinking behind it remains the same. We’ve always focused on creating places people genuinely want to live in, places that support wellbeing, bring convenience to daily life, and create a real sense of community.”
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