Finding coastal luxury, urban amenity and access to the CBD is high on the wish list of Sydney buyers.
However, this winning combination is not always easy to secure, and often takes local knowledge to uncover.
One suburb quietly ticking all these boxes is Little Bay, an Eastern Suburbs pocket framed by national park and ocean views. Long considered an underrated gem, it is now emerging as one of Sydney’s most prestige coastal addresses.
“Little Bay is home to arguably Sydney’s most beautiful beaches and is just 14 kilometres from the CBD,” says Tom McIvor, Urban Property Group Sales Director.
Little Bay’s pristine coastline offers a rare blend of oceanside tranquillity and easy access to Sydney’s CBD.
“It’s increasingly sought after by people who want a rare oceanside lifestyle while remaining closely connected to the city.”
A new opportunity to make Little Bay home is now under construction: ESTE, from Urban Property Group.
Mr McIvor says the development features 94 premium apartments, designed with a focus on lifestyle-led living and wellbeing.
“The architecture is inspired by the elemental surroundings, bringing the outside in,” he says.
The suburb prestige buyers are rediscovering
Little Bay is not as well-known as its neighbours, Maroubra, Randwick or Coogee, but it’s quickly making its way onto buyer shortlists.
Searches for apartments in the suburb on realestate.com.au were up 10% in the month to August 2025.
Mr McIvor believes the calm, restorative pace of living by the ocean, combined with CBD proximity, are key drawcards.
The area is also popular for its cafés, fresh food markets and ocean-view dining.
“Transport connections are strong, with direct bus routes to the CBD and nearby universities, and every daily need is within easy reach,” he says.
ESTE delivers resort-style living with panoramic views of the Pacific Ocean.
Where design, wellness and nature come together
For Urban Property Group, a key priority for ESTE was to capture the essence of the coastal surrounds and enable wellbeing.
The team worked with Hill Thalis Architects to create a building deeply connected to place.
“The sea, the cliffs and the national park have directly influenced the design, creating homes that feel intrinsically connected to place,” says Mr McIvor.
Interiors by Richards Stanisich play a central role in the project’s prestige positioning, layering natural stone, soft timbers and tactile finishes to echo the surrounding landscape.
“The palette is timeless, elevated and highly liveable,” Mr McIvor says.
Landscaping by Arcadia extends this connection outward, linking ESTE seamlessly to Kamay Botany Bay National Park through beautifully designed pathways and green spaces.
Take a tour of the residences in our gallery
From rooftop pools to national parks: A home with layers
ESTE offers a wellness-rich lifestyle that rivals a private resort.
“The rooftop pool feels like a private resort, a tranquil space to unwind with panoramic views of the Pacific,” says Mr McIvor.
“It’s an amenity designed to elevate daily life into something truly extraordinary.”
Residents can also enjoy a sauna, steam room and dedicated Technogym fitness studio, as well as spaces for yoga and meditation.
“The integration of nature and amenity encourages a holistic approach to health,” Mr McIvor says.
Ocean swims, golf at the nearby course, and national park trails complete the lifestyle picture.
Apartments designed to feel like forever homes
The apartments are crafted for both beauty and practicality.
Expansive living zones are designed for entertaining, while bedrooms are cleverly separated for retreat.
Layouts range from one to four bedrooms, all with balconies, extensive storage and car parking. Many have coastal views.
“They are homes designed to adapt, whether for young professionals priced out of Coogee, young families looking for more space, or downsizers from the Eastern Suburbs who want to stay connected to the area while enjoying an oceanside setting,” Mr McIvor says.
Natural stone, soft timbers and lush landscaping connect ESTE’s premium apartments seamlessly to their coastal surroundings.
Peace of mind, built in
Buyers can have confidence in both quality and delivery.
Urban Property Group is iCIRT-rated by the NSW Government, recognising trustworthiness and transparency.
Each home also comes with a 10-year Latent Defects Insurance (LDI) policy for added assurance.
“As construction progresses, buyers are gaining confidence and momentum is building,” says Mr McIvor.
“Seeing ESTE come to life is creating real excitement about the opportunity to live here.”
Display suite opens soon: why timing matters
Construction of ESTE is underway, with completion due in Q3 2026.
Interested buyers can now visit the display gallery at 11 Jennifer Street, Little Bay.
With strong demand already evident, ESTE represents a rare opportunity to secure a prestige apartment in one of Sydney’s most tightly held coastal postcodes.
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