Undies guru’s $17m score

2 weeks ago 6
Stephen Nicholls

Wentworth Courier

87-89 Darley Rd, Randwick sold for $16.8m, a suburb record.


The multi-millionaire CEO and founder of a popular online underwear brand has emerged as the buyer of a historic Randwick mansion.

Greg Taylor, who made $41m by selling a portion of his shares during the float of his company Step One in 2022 and another $28m two years later, broke suburb records after paying $16.8m for the grand 1906-built seven-bedroom residence ‘Swan Isle’ in Darley Rd.

The sale, via Maclay Longhurst of Sotheby’s and Ray White Double Bay agents Kate Smith and Elliott Placks, occurred in November but updated settlement records now show the home is in the name of Sophie Taylor, Greg’s wife.

Taylor continues to be the majority shareholder in Step One, famous for its bamboo underwear.

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Greg Taylor and his wife, Sophie Taylor. Picture: Brenton Edwards


Their new home comes with a pool.


He founded the company in 2017 and it’s been valued at more than $250m.

Their new home, on a double block of 1350sqm, was sold by the retired publicans Robert and Mary Lou Richards, who bought it for $2.02m 25 years ago.

The Taylors’ purchase beat the former Randwick record set by McKinsey & Company senior partner Angus Dawson and his wife, Nikki, who paid $14.35m for ‘Allowah’ in 2023.

The first owner of ‘Swan Isle’ was Colonel William Farrell, who lived in the grand residence with the castellated towers with his wife, Francis, and their five children, Charles, William, Fanny, Charlotte and Louise.

Full of charm.


Though the new owners will no doubt renovate.


Historical records indicate Co Farrell had his soldiers parade out the front while he took the salute on the balcony, in full military dress of red and gold braid.

It wasused by St Judes Anglican Church, Randwick, for monthly services while the family continued to live there and, after the death of their parents, the daughters stayed on until 1945.

The huge home was vacant until 1954 when it was converted to a private hotel and, in 1960, returned to being a private residence.

NRL also-rans in a Step One commercial.


The home, opposite Centennial Park, comes with a pool and heated floors.

It retains many of its original features, including chandeliers, timber joinery, fireplaces and stained-glass windows.

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