Western Sydney is undergoing one of the most significant transformations in Australia – and buyer expectations are rising alongside it, particularly when it comes to lifestyle and residential quality.
Key to the area’s evolution is the upcoming Western Sydney International Airport and the future Sydney Metro – Western Sydney Airport line, along with major investment in infrastructure and employment opportunities.
“The airport is due to open later this year, with all of the warehousing and logistics facilities around it,” says Darren Booth, Senior Director at SRM Residential.
“And the Nepean Hospital is undergoing a $1 billion redevelopment.”
This significant investment in the area is rapidly transforming Penrith from an outer suburb into an emerging CBD, serving as a gateway to the Blue Mountains.
This shift is reflected in local property price growth, with realestate.com.au data showing median house prices in Penrith reaching $1.1 million in the year to March 2026, an 18% annual increase.
At the centre of this growth is Mayfair Penrith, a new mixed-use residential development located in the Thornton masterplanned community and adjacent to Penrith Station.
“Construction is now underway at Mayfair, a landmark 14-storey residential and retail development by Urban Property Group, designed to set new standards for architectural style, quality and connectivity in Penrith,” says Mr Booth.
Mayfair is a new residential project set to be part of Penrith's ongoing transformation into a modern, liveable CBD in its own right.
Elegant design, uninterrupted views
Mayfair has been architecturally designed by firms SJB and COX, with landscaping by Arcadia.
At street level, a series of two-storey brickwork colonnades nod to the local area’s early 20th-century architecture and set the scene for elegance.
The apartments all have spacious, functional layouts with stone island benchtops, modern cooking appliances and contemporary finishes throughout.
Across the one-, two- and three-bedroom apartments, interiors are defined by natural-inspired materials and floor-to-ceiling glass that maximises light.
Mr Booth says many apartments have double sliding doors opening to spacious balconies and scenic views.
“The majority of apartments face north or east. From level nine and above, the northern side of the building delivers uninterrupted views of the Blue Mountains – a rare feature that cannot be built out,” he says.
Some of the expertly designed homes at Mayfair Penrith feature rare uninterrupted views of the Blue Mountains.
A tranquil haven on your rooftop, a lively retail destination at your doorstep
Buyers looking for more than just an apartment will find their lifestyle needs have been prioritised at Mayfair.
The rooftop terrace offers a resident’s retreat with a hotel-style swimming pool and surrounding daybeds, where people can relax looking out to the picturesque mountains.
“Residents can enjoy the communal BBQ terraces and outdoor seating and entertain family and friends,” says Mr Booth.
Adding to the lifestyle experience, residents will find brand-new retail, restaurant and café facilities at street level.
"Nearly 7,000sqm of retail and commercial space will activate the ground floor, including the One Playground gym and Volcanos Steakhouse, creating a vibrant, walkable neighbourhood at your doorstep,” he says.
The rooftop retreat at Mayfair offers expansive views from the hotel-style swimming pool.
Connected and community focused
Located directly next to Penrith Station, Mayfair offers seamless access to Sydney’s rail network, with the CBD just 52 minutes away and Parramatta just 30 minutes away by express train.
For everyday amenity, residents can walk to Westfield Penrith, which is just 250 metres away and filled with major retailers, supermarkets, cafés and more.
Buyers can also make the most of proximity to the Blue Mountains for day trips, hikes, camping and more.
Mr Booth says all this convenience is attracting a diverse community of buyers, ranging from first-home buyers through to investors and young families.
“We even have downsizers coming in from the Blue Mountains – making the move for better access to shopping, transport and medical services,” he says.
The ground floor retail precinct adds to already significant local amenity that Mayfair residents will enjoy.
Built smarter, made to matter
Buyers can have confidence knowing that Mayfair carries a 4.5-star iCIRT rating, which is a mark of trust in the developer’s capability, conduct and financial strength.
The apartments also come with 10-year Latent Defects Insurance (LDI), providing further peace of mind for buyers.
With nearly 40 years of experience in property development, Urban Property Group have already delivered around 600 apartments in the Penrith area.
“Mayfair really is a new benchmark for modern urban living in Western Sydney, and once it’s complete in late 2027, the design and the new ground-floor retail will make it a really desirable destination,” says Mr Booth.
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