In an industry known for rapid disruption and short-lived platforms, Florida Realtors® stands apart for its uncommon longevity in real estate technology. In 2026, the organization will mark 25 years of Tech Helpline and 15 years of Form Simplicity — along with the recent launch of Sabal Sign, its in-house e-signing platform — together forming the backbone of a quietly powerful transaction ecosystem used by hundreds of thousands of agents and brokers to manage documents, compliance, and cost savings at scale. Built not for acquisition or venture capital timelines, but to serve members and consumers directly, Florida Realtors has evolved into one of the industry’s most enduring, independently owned technology developers, now supporting more than 700,000 real estate professionals across North America. At the center of that strategy is Tim Weisheyer, 2025 President of Florida Realtors® and CEO of Dream Builders Realty and DBR Commercial Real Estate Services in Central Florida, who shares how a member-first philosophy has shaped decades of innovation and what’s next for Florida Realtors’ growing end-to-end digital transaction platform.
HousingWire: 2026 marks 25 years of Tech Helpline and 15 years of Form Simplicity. This is an almost unheard-of level of longevity in real estate technology. What does this say about Florida Realtors’ long-term commitment to building and maintaining the tools agents depend on every day?
Tim Weisheyer: The conversation around innovation in real estate has intensified over the last 15 years, but what we celebrate is that we’re not new to this space — we were early leaders and innovators in real estate technology. Our tools reflect an intentional commitment to staying at the leading edge of what the marketplace, our members, and consumers need in how transactions are created, managed, and overseen. We’re proud of our longevity, and proud that much of our impact has happened quietly, with our heads down, doing the work for the right reasons.
As new entrants flood the market, often driven by profitability above all else, our priorities remain different. We focus on creating technology that genuinely honors and supports the consumer by empowering our members. That value differentiator has defined us for 25 years, even if most people don’t realize how foundational our contributions have been, including building the original data ecosystem that served as an early foundation for the National Association of Realtors® member website.
We’ve always worked behind the scenes to create innovation for meaningful impact, not headlines.
HW: Many people still think of Florida Realtors primarily as a state association, not a major technology developer. How did the organization grow into one of the industry’s most enduring tech providers serving more than 700,000 agents and brokers across North America?
TW: We look at our organization in two parts. First, our responsibility is to support our members, their success, and their businesses. That’s why we continually evaluate products, tools, and services across the association — from forms and legal resources to advocacy — to ensure we’re meeting brokers’ and agents’ real needs. Being in the tech space is a natural extension of that commitment.
Second, innovation has always been part of who we are. Long before others highlighted “new technology,” we were building solutions for Realtors®, by Realtors. Form Simplicity and Sabal Sign were created because members needed practical, relevant tools — not to commercialize them. With the largest state Realtor association in the country, our influence extends nationwide: When Florida Realtors innovates, the industry takes notice.
HW: Your products weren’t built in a vacuum. They were built inside a Realtor-driven organization. How does that member-first perspective influence the way Tech Helpline, Form Simplicity, and Sabal Sign are designed and improved?
TW: The first thing we recognize is that our resources are limited, so every initiative is evaluated for long-term affordability, deployment, and ongoing maintenance. We look at how to preserve the resources entrusted to us and whether a solution provides real savings to members. Form Simplicity is a clear example: every member gets access at no cost, with a platinum upgrade at a nominal price. Because of our scale, members don’t have to shop the market and pay significantly more for similar tools. We reduce expenses, increase profitability, and create value that we can scale nationwide, helping keep dues lower.
Everything comes back to genuine need: Will a solution save hours, money, and the frustration of vetting multiple products? With more than 25,000 brokers in Florida, many of whom run smaller operations, time spent evaluating tech detracts from growing a business. By doing this work at scale, we save members time and money while ensuring the chosen tools increase efficiency and profitability.
The Innovation Fund, which incoming President Chuck Bonfiglio Jr. and I envisioned together and ultimately established this year, is a testament to this philosophy. It ensures we actively shape technology solutions to serve our members, rather than simply being consumers of others’ tech. Our technology strategy is designed to support both property ownership and small business enterprise, recognizing the unique role Realtors play, from meeting families to advocating at the Florida Legislature. We represent roughly 230,000 small businesses in Florida, and every decision centers on protecting and strengthening those pillars.
HW: The Proptech landscape has shifted dramatically, with many vendors being acquired, consolidated, or disappearing. What allows Florida Realtors’ platforms to remain trusted and independently owned?
TW: We have a built-in consumer base of more than 200,000 members, and, as a not-for-profit, we view profit as a means to serve them, not an end in itself. When we create technology that generates non-dues revenue, it strengthens our ability to support members and advance our mission. Unlike companies chasing trends or monetization, our purpose is consistent: We support homeownership, private property rights, and consumers every day, and our work is grounded in longstanding trust.
That trust gives us staying power. We’re not beholden to fads, IPO pressures, or outside buyers, and we can outlast organizations that come and go. If we chose to seek venture capital, it would be available, but our value lies in the fact that no one else in the market can do what we do. Our commitment — not capital — is what sets us apart.
HW: The launch of Sabal Sign brought e-signing entirely in-house, completing an end-to-end transaction ecosystem. What led to that decision?
TW: We realized the need for a platform designed and built specifically for real estate — by Realtors, for Realtors — rather than adapting systems built for other industries. That led to a broader question: Where could we take ownership to lower expenses and generate non-dues revenue? Because we built and maintain Sabal Sign, we control performance, fix issues quickly, and offer it to the broader real estate ecosystem. When the Innovation Fund was passed in January 2025, members called it one of our most impactful decisions. I believe it will fundamentally shape our future.
HW: As you look ahead, what’s next for Florida Realtors’ technology investments?
TW: We recognize that building an end-to-end ecosystem for our members is essential, and the marketplace is moving in that direction, so we will continue exploring technologies that enhance our framework and integrate with Form Simplicity to create a seamless, efficient, cost-saving experience that also improves consumer transparency. In 2025, we shifted how we engage with technology providers, adopting a business-minded approach that leverages Florida Realtors’ value as a gateway to a large marketplace. We are currently vetting multiple products, including potential investments that could generate non-dues revenue and bring meaningful technology to members at little or no cost. Our direction is clear: We will pursue strategic partnerships where the technology provides real value, and if it doesn’t, we’ll find another partner or build it ourselves.
English (US) · 